BOURBON, Mo. – Imperial Action Sports, the surf, snow and adventure sports arm of Imperial, has partnered with Building the Revolution and Mike Vavak for a limited-edition hat collaboration. The collaboration features Imperial’s DNA Project collection, which showcases Imperial’s 103-year-old heritage in headwear, to introduce it to the surf industry.

“We’re super excited about this collaboration with Building the Revolution. I, for one, love what Building the Revolution is doing with his platform,” said Blair Wheeleer, sales manager for Imperial Action Sports. “BTR is championing and empowering core retailers and I’m stoked on how these limited-edition hats turned out. ”

As part of the partnership, Imperial will be supporting a content series in which Vavak will interview industry leaders about the value of branding local shops and the state of retail.

Click here for our Q&A with Building the Revolution’s Mike Vavak.