The #1 golf headwear continues expansion into surf, snow and more with seven new sales representatives 

BOURBON, MO – Imperial Headwear, the #1 headwear brand for Private and Resort golf facilities as reported by the Association of Golf Merchandisers (AGM) in their Member Survey the last four consecutive years, announced the addition of seven new sales representatives for its Action Sports division, a new venture for Imperial Headwear.

The Action Sports sales team will be spearheaded by Blair Wheeler, Imperial Sales Manager of Action Sports. With experiences across outdoor, winter and action sports, as well as lifestyle brands, the well-rounded Action Sports sales team will represent Imperial across the United States. 

“We’re excited to have a great team assembled across the country to help us bring Imperial Action Sports to market,” said Wheeler. “The team has over 70 years of combined experience and even a few former pro surfers in the bunch. We’re stoked on what’s to come and look forward to introducing Imperial to new partners and retailers” 

Meet the Imperial Action Sports Sales Team 

Wes Van De Vort / San Diego

Van De Vort is a long time industry veteran as a sales representative, owner of Bowery Barber and co-owner of Van De Vort – a staple in San Diego- with his wife, Andrea. We’re excited for Wes to bring his brand-building skills to the table to help grow Imperial Headwear in San Diego.

Jay Larson / Orange County, Los Angeles, and Nevada

When the former Pro Surfer and current RVCA sales representative is not slinging hats and trunks to stores in Orange County and Los Angeles, you can find him surfing somewhere between River Jetties and Northside of the HB Pier.

Steve Denham / Northern California

Steve has been a sales representative in Action Sports for 20 years and won the U.S. Amateur Championships in 1990. Steve still loves surfing and is a staple in Central California.

Craig Frick / Florida and Alabama

Craig has worked 16 years in the surf, action sport and boutique industries, servicing the entire state of Florida and Alabama for multiple brands including: Lost Industries, Dragon Alliance, and Imperial Headwear, among others. 

Zach Hauser / Georgia, South Carolina, North Carolina, Virginia, West Virginia & Tennessee

A Wilmington, N.C., native and 8-year action sports industry sales representative, Zach has led brands like ROARK and HyperFlex Wetsuits in North Carolina, South Carolina, Virginia, Tennessee and Georgia. 

Dan Sorcinelli / Oregon, Washington, Montana and Alaska

Daniel Sorcinelli and Order of the Wing, LLC are a Portland, Ore. based sales and service group covering Washington, Idaho, Montana, Oregon, Alaska specializing in outdoor, winter, boutique and retailer activations. 

Aubrey Dilatush / Maryland, Delaware, Pennsylvania, New Jersey, New York, Connecticut, Massachusetts, Vermont, New Hampshire and Maine

Born and raised on the Jersey Shore,  Aubrey has been an independent representative for more than 10 years. In 2014, he founded Six Pack Sales, a boutique sales and marketing agency that specializes in action sports and lifestyle crossover brands. Together with his team, Aubrey services Maryland to Maine.

About Imperial Headwear

Founded in 1916, Imperial Headwear is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 96 of the Top 100 and over 70% of the Top 400 golf courses in the United States. The Association of Golf Merchandisers (AGM) has voted Imperial the #1 golf headwear brand for four years in a row.

Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.

For further information please visit or call (800) 950-1916. Follow Imperial Headwear on Twitter and Instagram at @ImperialHats and on Facebook at Imperial Headwear’s 100th Anniversary video can be viewed at