BOURBON, MO – January 13, 2015 – Imperial Headwear announced a revolutionary line of cooling products, powered by Coolcore® technology, will be launched at the 2015 PGA Merchandise Show taking place January 21st – 23rd, 2015 at the Orange County Convention Center in Orlando, Florida.

Coolcore® provides a chemical-free cooling solution that goes beyond traditional moisture management fabrics or evaporative cooling technologies that typically rely on chemicals. Coolcore® technology is 100% free of chemicals, polymers, gels, crystals or phase changing materials, ensuring all Coolcore® benefits never wash out or degrade.

“This is the next generation of performance fabrics,” said Mike Wrightson, General Manager at Imperial Headwear. “Coolcore has unbelievable fabric innovations that not only wick moisture, but also lower the surface temperature significantly. This will be a game changer in golf headwear with strong consumer appeal.”

The proprietary Coolcore® technologies exploit the body's own sweat, or added moisture, to achieve cooling. The sophisticated design means that the evaporation rate is regulated and, as a result, the cooling effect of “evaporative cooling” is significantly higher than in conventional materials.

Coolcore® fabrics deliver three distinct functions:
• Wicking: To move sweat away from your body.
• Moisture Transportation: To avoid saturation and accelerate drying.
• Regulated Evaporation: For cooling effect.

The result is up to 30% lower surface temperatures, drier garments that do not cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing.

Coolcore® fabrics are the first product worldwide to be awarded the Hohenstein Quality Label “Innovative Technology – Cooling Power”. With the award, the scientists at the internationally recognized and independent Hohenstein Institute in Bönnigheim, Germany, have confirmed the superior cooling effect of the textiles.

Imperial will conduct public demonstrations of its new cooling technology powered by Coolcore® in booth #3373 at the PGA Merchandise Show.

About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit or call (800) 950-1916.

About Hohenstein
The Hohenstein Institute was founded in 1946 as an independent and privately owned research and teaching center for the textile and clothing industry and for commercial textile care companies. Today, Hohenstein serves over 4,500 customers around the world and has over 450 employees in more than 20 offices worldwide.

David Shaffer
Director of Marketing
Imperial Headwear